Seems too good to be true (it’s not, it's science).

It’s in the Bag is all about “the slippery surface.” It’s the only deodorizing lubricant using LiquiGlide® technology, a surface technology that creates a durable slippery surface preventing stool from sticking to your pouch.

LiquiGlide® coatings are wet coatings that prevent the adhesion of two materials via thermodynamic properties. Each coating pairs a liquid with a solid, textured surface that leverages chemical affinity and capillarity to stabilize the liquid. These wet coatings prevent the adhesion of product to the package wall, allowing easy and complete evacuation. Over time, the surface stays slippery because the liquid is held in place between the textures.

For you it means that LiquiGlide® allows whatever material we design the algorithm around (like, poop for example) to slide easily across a surface (like, your pouch for example). This allows stool to drain completely and at least 5 times faster than the leading competitor.

It’s in the Bag is 100% safe, and is applied just like any other deodorizing lubricant: a quick shake of the bottle, a simple squeeze into your pouch and a gentle rub to coat the inside. Ours just lasts longer and works better. Sorry not sorry!

Ready to experience the difference? Shop now!