The Benefits

Pancaking Drain Time Residual Mass Staying Power

Eliminates Pancaking

You DON’T have to keep suffering from pancaking in your pouch. We took It’s in the Bag into the lab and it eliminated pancaking 100% of the time! Other lubricants struggled to alleviate pancaking even 34% of the time. If you are experiencing blockage, leakage, irritation or even anxiety from pancaking issues - we designed this product for you.

Empties in Seconds

What do we mean when we say our lubricant creates a “slippery surface” inside your pouch? When we say slippery, we mean SLIPPERY! One squeeze of It’s in the Bag and your pouch will drain FIVE TIMES faster than other lubricants. Spend LESS time in uncomfortable restrooms and MORE time Living Out Loud!

Drains Completely

When you empty your pouch, empty it COMPLETELY. It’s in the Bag and LiquiGlide® technology help stool slide easily across the inside of your bag - thoroughly evacuating the contents and delivering a cleaner overall experience. 

Longer Lasting

Our deodorizing lubricant has proven to last through FIVE pouch empties - maintaining its slippery surface over and over again. Competitor lubricants need to be reapplied every single time. One application of It’s in the Bag should last you 24 hours - a full day of easy, pancake-free pouch life.